Misha Li (李金霙), a senior brand specialist at New Taipei City-based Biozyme Biotechnology Corp., identified aging populations in developed markets as a major factor behind rising demand. “Consumers are also much better informed and far more health-conscious compared to three or four decades ago.”
Founded in 1981, Biozyme is the largest manufacturer of enzyme supplements in Taiwan. The company produces a range of natural extracts from locally grown organic fruits and vegetables. These products, including detox powders and health drinks, are believed to boost metabolism and nutrient absorption.
Having found success among traditional target groups, Lee said that Biozyme is reaching out to other demographics. “People tend to think about taking dietary supplements only after entering middle age,” she said. “That’s why we’ve developed options aimed at improving the health of pregnant women and teenagers reaching puberty.”